Costa, the leading coffee retailer brand in the UK, had an App which was built by an agency on old technology. The strategic aim of the new Costa App was to increase engagement of the users through better design, richer functionality and using the latest technology.
The new Costa global digital brand guidelines were created with a fresh look and a different take on the traditional balance of the colours. Animation was used to create a more engaging experience.
Prototypes were created to test the different user experiences and the different options in user interface. The complexity of ordering the type of coffee revealed users like intuitive options such as visual led product groupings.
Prototypes used with focus groups and with in-store gorilla testing. Analytics built in to the production app to enable funnel analysis and insight into customer behaviour and usage of the app to inform future product features. The prototypes informed the development of a loyalty and click & collect solution that followed, building out the App for iPhone and Android so that it could scale across all customers in the UK.